International Podcast Day

Would you be surprised to know that the first podcast was a series of interviews about blogging and politics?

Since today is International Podcast Day, we’re inviting you to join the conversation by sharing some fun facts about podcasting and telling us about your favourite podcast?

We tend to like podcast that discuss communications or public relations. Sometimes, we’ll listen to other podcast to test trending topics.

If you’re looking for ways to implement audio marketing in your owned media strategies, don’t hesitate to contact us.

Happy International Podcast Day!

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National Newspapers Week

National Newspapers Week started as a way to bring awareness to the print industry.

A strategic partner of the communication industry, the print industry helps public relations professionals maximize the benefits and synergies of earned media.

In 2020, the Global Commercial Printing Market had a value of $411.99 billion.

There are three types of print, however, for the purpose of this post, we‘ll focus mostly on newspapers.

Three important types of print:

  • News and articles
  • Magazines and catalogs
  • Books

We’ve partnered with various outlets to either promote our clients’ services or our own.

Local, regional, or national, the 105 newspapers in Canada has got you covered.

Earned media from reputable newspapers like The New York Times, Forbes Magazine, La Presse (before going digital only), or Le Devoir creates credibility in your products or services.

Here are links to previous editions about National Newspapers Week.

National Newspapers Week run from October 3 – 9.

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How Companies Are Using Social Media

These three graphics from Sprout Social, a social listening platform, demonstrate how companies are using social media.

The first graph focus on published videos by network, while the second image concentrates on industry and engagement benchmarks. Finally, the third photo displays the reasons behind liking and following brands on social media.

Advertising & marketing, automotive and financial services take the lead by creating an average of 16 posts per day. Followed by the health, wellness and fitness industry with an average of 14 posts and consumer products with 12 posts.

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Montreal Fashion Week

The fashion scene of Montreal is working it from September 13 – 19.

Presented by mmode, the Semaine de la mode de Montréal was created to celebrate local fashion.

We all carry a love affair with fashion. Whether you shop at big department stores, or little boutiques, or both, you’re always making a fashion statement.

Valued at $ 28 billion, the apparel and fashion industry in Canada are home to famous brands like Lululemon, Roots, Canada Goose, Reitmans and OVO.

Some 70 talented local designers are presenting their collection.

As of 2016, 24,00 companies were retailers of fashion and fashion accessories.

To find out how SMM is slaying it, click here for the scheduled shows.

The incomparable Naomi Campbell, top model.